How to keep an OKR focus post-Viva Goals with Perform365 and Engage365 in Microsoft AppSource
In this guest blog post, Henrik S. Eriksen, Senior VP of Corporate Strategy at Zensai, discusses the upcoming retirement of Viva Goals and how alternative solutions like Perform365 and Engage365 can help fill the void.Ultimate Partner LIVE: Igniting ecosystem excellence at Microsoft Redmond
On May 1–2, something extraordinary happened on the Microsoft Redmond Campus. Over 200 top leaders in the partner ecosystem came together for a high-impact, highly immersive experience—Ultimate Partner LIVE. This wasn’t just another conference. This was a strategic accelerator designed for the 0.01% of partners ready to lead through the next wave of transformation. "We’re doubling down on our Cloud Solution Provider partners—70% of incentives now go to those serving SMBs. With new capabilities, strategic offers, and AI-aligned priorities, CSPs are empowered to scale, retain customers, and lead the AI transformation." — Nicole Dezen, Microsoft, Chief Partner Officer and Corporate Vice President Global Partner Solutions More details here: 👉🏻https://lnkd.in/gA-zT_EW Ecosystem-Led Growth Is No Longer Optional—It’s Imperative The message from Microsoft leadership was clear: the future belongs to those who embrace ecosystem-led growth. Hyperscalers like Microsoft are reshaping the playing field, and the partners who align, adapt, and lead will own the future. It’s no longer about going it alone—it’s about orchestrating value at scale. "Organizational agility and technical intensity aren’t just strategies—they’re imperatives. To lead with innovation, partners must build unique IP, pivot fast, and align deeply with customer needs. At Microsoft, we don’t just keep up with change—we drive it." — Lori Borg, Microsoft, VP Americas GTM, GPS AI and Marketplace: Your Growth Engines for FY26 and Beyond If there was one dominant theme, it’s this: AI and Marketplace are the unstoppable growth engines for what’s next. From building AI-powered solutions that drive real business outcomes, to tapping into the explosive momentum of Microsoft’s commercial marketplace, this is where opportunity lives. Visionary insights from leaders at Tackle.io, WorkSpan, and Suger delivered clear guidance: move fast, align to Microsoft’s evolving Cloud GTM, and win where the market is headed. "Marketplace is no longer optional—it’s the engine for scale, speed, and monetization. With doubled revenue, co-sell incentives, Azure retirements, and embedded commerce, it’s clear: this is the future of go-to-market at Microsoft." — Cyril Belikoff, VP Microsoft, Azure and Industry Clouds Empowering the Future of AI Through Bold Partnerships Incredible fireside chats with leaders like Sandy Gupta, VP at Microsoft, and Pat Lee from NVIDIA, spotlighted how our ecosystem is the catalyst for the next wave of Agentic AI. Microsoft’s strategic alliance with NVIDIA isn’t just a partnership—it’s a platform for innovation at massive scale. "In the era of Agentic AI, our partnership with NVIDIA is accelerating a system of intelligence that is reshaping how enterprises operate—from reimagining employee and customer experiences to redefining business processes. With the democratization of AI through lower token costs and reduced hallucinations, the opportunity for partners to drive innovation, cloud migration, and responsible AI adoption has never been greater." — Sandy Gupta, Microsoft, VP, leading Microsoft Ecosystems of Global Software Companies Workshops That Build, Not Just Teach Forget the passive panels and endless slide decks. Ultimate Partner LIVE was built for action. Attendees rolled up their sleeves in workshops on smarter co-selling, high-conversion GTM plays, and marketplace motions that accelerate growth. Experts like Erin Figer, Reis Barrie, and Ashleigh Vogstad didn’t just share theory—they helped partners build strategies they could apply immediately. Proven Frameworks You Can Put to Work Now Every attendee left with real tools—the 7 Principles of Successful Partnerships, actionable co-sell strategies, and marketplace success frameworks designed for this exact moment in time. These aren’t abstract concepts. They’re battle-tested playbooks for achieving your greatest results in a rapidly changing landscape. High-Trust Networking That Moves the Needle This wasn’t a vendor hall—it was a curated room of decision-makers. Real conversations. Real connections. Real opportunities. From Microsoft leaders to top ISVs, GSIs, and the elite of the partner ecosystem, this was where deals were sparked and futures were shaped. Every Detail Designed for Impact From the moment you stepped on campus to DJ #MarcoPolo’s evening celebration, every experience was crafted to maximize connection, clarity, and action. This event wasn’t built for passive attendance—it was built to help you lead with confidence into FY26. We Are at a Critical Inflection Point AI is moving faster than anyone imagined. Microsoft’s strategies are evolving in real time. And the marketplace is poised for explosive growth. As Microsoft leaders Nicole Dezen, Lori Borg, and Cyril Belikoff made clear: the partners who stay agile, aligned, and ecosystem-first will lead the next era of transformation. Why Ultimate Partner LIVE Might Be the Shortcut You’re Looking For Hear directly from Microsoft decision-makers—on stage and across the table Build your GTM and co-sell strategy in the room with ecosystem experts Engage in workshops that deliver action, not just insight Connect with the people who can unlock your next big opportunity Experience an event intentionally built for the pace of today’s change This wasn’t just an event. It was a launchpad for the leaders who will define what’s next. If you couldn’t join us in Redmond—or just want to revisit the powerful insights shared from the Microsoft stage—the full livestream recording from Ultimate Partner LIVE is now available to you today. Access the replay here: https://lnkd.in/e6sntk9T This is your opportunity to catch up, stay ahead, and lead through the change. Please subscribe to our channel to stay ahead as we plan to bring you more from UP and Ultimate Guide to Partnering Are you ready to lead? Contact me directly at [email protected].Join us at Microsoft's campus for the Ultimate Partner LIVE event!
The countdown is on - Ultimate Partner LIVE in Redmond, WA on May 1st – 2nd is fast approaching, and you won’t want to miss it! This is the event for connecting with Microsoft executives, partners, and industry experts driving ecosystem growth and shaping the future. Join us as we take over the iconic Microsoft Conference Center for two action-packed days. It’s your opportunity to engage directly with Microsoft leaders, learn from expert panel discussions, immerse yourself in hands-on workshops, and experience a targeted partnering experience. Microsoft’s ongoing support of Ultimate Partner, along with its sponsorship of the Ultimate Partner LIVE event, highlights the importance of ecosystem-led growth. A special thank you to all the Microsoft leaders below who plan to take the stage and those who coordinate behind the scenes to make this event a success. Over 30 industry-leading speakers and award-winning partners will grace the stage and share insights that will shape the future of cloud go-to-market strategies. The two-day agenda will cover topics such as: Prepare Your Microsoft Business for FY26 The Marketplace Ecosystem Opportunity The State of the Marketplace Ecosystem Microsoft’s AI & Software Vision Forging the New World of Data & AI Defining the Marketplace of the Future for SMBs The Power of Partnerships: Building AI Together Perspective of a Microsoft Marketplace POTY Award Winner Embracing Change and Pivoting for Success Acre of Diamonds: How to Leverage the Opportunity with Microsoft Unlocking the Opportunity Through Ecosystem Thinking The Partner Perspective for Ecosystem Thinking Future of Distribution Co-Selling Journey Celebrating Microsoft: 50 Years of Tectonic Shifts And more! Why This Event is Critical: We are standing at a pivotal moment: AI is advancing faster than most organizations can keep up with. Accelerate Microsoft FY25 Q4 priorities and understand FY26 opportunities. Microsoft Marketplace is poised for explosive growth. Go-to-market success now demands tighter alignment and precision from partners than ever before. Why You Can’t Afford to Miss This Event: Exclusive Access to Microsoft Decision-Makers The executives setting the agenda for FY26 will be in the room. You’ll gain clarity on FY26. Nicole Dezen, Chief Partner Officer & CVP Global Partner Solutions will kick us off, and you will hear from leaders across the Software, Services, Reseller, Marketplace, and Sales Organizations. Know exactly how to align your business, resources, and messaging to what Microsoft actually cares about this fiscal year. Interactive Workshops to Sharpen Your Skills How to co-sell smarter with Microsoft How to design GTM plays that convert How to win with commercial marketplace motions With Industry Experts like Reis Barrie, CEO of Carve Partners, John Jahnke, CEO of Tackle.io, Sam Gong, SVP Marketing at WorkSpan, Rebecca Jones, Chief Growth Officer of Bridge Partners, Erin Figer, Founder of Core Consulting, and leaders from The Partner Masters, Suger and more hosting immersive workshops, be prepared to learn and implement. Proven Frameworks for Delivering Results Vince Menzione will share his 7 Principles of Successful Partnerships—developed from working with top-performing partners across the ecosystem. Other experts will share frameworks for marketplace, co-selling, GTM, and more Networking Opportunities to Accelerate Your Business This will be a curated executive room where you'll connect with partner leaders, advisors, and Microsoft stakeholders in high-trust conversations that spark real opportunities. You’ll leave with a tighter, more strategic network—and future deals in motion. An Intentionally Designed Experience with Real-World Impact Every detail of this event—from the location in Redmond to the experience design—is built to support meaningful conversations, clarity, and action. What People Say: “What an incredible experience at the Ultimate Partner Live Executive Summit. Two days packed with relationship building, business growth, and learning – it felt like months of progress compressed into 2 days.” Steven Karachinsky, CEO at Ziro “Really loved the vibe and amazing conversations with the partners at the Ultimate event! I think you absolutely have the right formula to create impact for the entire ecosystem with such a gathering.” Sandy Gupta, VP, Ecosystems of Global Software Companies at Microsoft “The event was informative, insightful, and inspiring. Your ability to put into words the tectonic shift we are all experiencing is refreshing! Thanks for being the trailblazer by providing thoughtful content and curated partner experiences. We have all been craving this for so long.” Regina Manfredi, EVP, General Manager at Crayon Group US “Attending this event was like striking gold 🙂 As a startup founder focused on co-sell and partnership, the validation and insights I gained at this event were invaluable; the future of partnerships and alliances is clearly bright. Vince Menzione, you are truly a powerhouse, and I wish you continued success! Most importantly, thank you for streaming the entire event, was truly incredible.” Archana Vadya, Founder & CEO at PartneRite “A big shout out to Vince Menzione for bringing this scale event (Ultimate Partner LIVE in Dallas) to life! It was a mega effort, and the results were amazing. Just look at the abundance of LinkedIn posts! It was an absolute pleasure sharing the stage with so many incredible speakers and colleagues from Microsoft and several of our partners like WorkSpan, Carve Partners, BDO, EY, Archive360, Sage, PartnerTap.” Kevin Peesker, (former) President, SMC - Small, Medium, Corporate Business at Microsoft This will prove to be the most valuable two days for your business in the first half of 2025. Ultimate Partner LIVE is a premium, focused, two-day immersive experience that will equip you with the tools and insights to lead through change and drive measurable results in FY26. Register now and use code ULTIMATEVIP50 at checkout for an exclusive discount.Why being secure and transactable is a key to marketplace success
The Partner Spotlight series highlights the achievements of forward-thinking partners who are driving innovation in the commercial marketplace. These industry pioneers share how they leverage AI to develop advanced applications, create impactful solutions on the Microsoft Cloud, launch transactable offerings, and accelerate their success through marketplace sales. In this installment, I had the opportunity to chat with Ásgrímur Skarphéðinsson, Co-founder and Chief Technology Officer at Klynke, about the companies focus on building securely on the Microsoft cloud, their motivation for publishing transactable offers, and the success they have seen on the Azure marketplace. About Ásgrímur: As CTO of Klynke, Ásgrímur Skarphéðinsson drives product innovation and technology strategy. With a strong background in engineering and full-stack development, Ásgrímur leads the design and architecture of Klynke’s time tracking platform, ensuring it delivers secure, scalable performance within the Microsoft cloud. He is passionate about building intuitive solutions that integrate seamlessly with Microsoft 365 and Teams—helping modern teams work smarter, stay compliant, and focus on what matters most. __________________________________________________________________________________________________ [JR]: Tell us about your organization. What inspired the founding? What products/services do you offer? [AS]: At Klynke, we believe technology should feel like a natural extension of the way people work, and that belief inspired our founding. We started with a simple idea: to help organizations work smarter by building secure, cloud-based tools on the Microsoft platform, and our work proved something important: Microsoft’s cloud had the power and flexibility to bring innovative ideas to life. From there, we noticed a gap, that Microsoft 365 didn’t offer native time tracking. So, we built what we wished existed: a secure, intuitive time management solution that works directly inside the Microsoft 365 tools people already use. That’s how Klynke Time Management was born. Today, our solution connects seamlessly with Teams, Planner, Outlook, SharePoint, and Excel. It helps teams track time right where the work happens—without switching tools or breaking focus. And with the Klynke Teams app included, it’s all just a click away. [JR]: Can you tell us a bit about the application(s) you have available on the marketplace? How does it work? [AS]: Klynke Time Management, available on Microsoft Marketplace, is built to simplify time tracking within Microsoft 365. Whether you're working in Teams or Outlook, Klynke lets you log time on tasks and projects without leaving your flow. Thanks to our deep integration with Microsoft Graph, Klynke syncs across tools like Teams, Outlook, Planner, SharePoint, and Excel—so everything stays connected and up to date. The app is designed to be as intuitive as it is powerful. You can log time, track progress, and view reports through filtered dashboards—all within your familiar Microsoft environment. And since it’s all hosted on Microsoft’s cloud, customers enjoy world-class security and compliance by default. [JR]: What Microsoft cloud products did you use in your app development? What value is this enabling with your customers? [AS]: We built Klynke Time Management using a mix of Microsoft cloud services that together create a seamless, secure experience for our users. At the core is Microsoft Azure, which gives us scalability and rock-solid reliability. We use Azure Active Directory for secure authentication, Azure SQL to manage metadata, and Microsoft Graph to integrate deeply with Microsoft 365 apps like Teams, Planner, Outlook, SharePoint, and Excel. In terms of new releases, testing and deployment we use Azure DevOps. Klynke also runs directly within Microsoft Teams and Outlook, which means users can track time without ever leaving their daily workflow. This cross-cloud application integration helps teams stay productive, focused, and secure—all while working in tools they already know. [JR]: How has Microsoft supported you along your journey? [AS]: Microsoft has been our platform provider and a true partner in our growth. From development to deployment, we’ve been able to tap into Microsoft’s ecosystem for guidance, technical resources, and support. Publishing on the Microsoft Marketplace has been a game changer. It gave us the reach of a global platform, and the best part, Microsoft handles transactions. That lets us focus on what matters most: building great software and supporting our customers. Being part of the Microsoft ecosystem means we’re always building on a foundation of trust, innovation, and security. [JR]: How does your org align its business to enabling positive impact for your customers and communities? [AS]: At Klynke, our mission is to help people work smarter—and that includes organizations making a real difference in their communities. We designed our time tracking solution to be flexible and intuitive for professionals, managers, and teams, with a special focus on small and medium-sized organizations. A key feature is support for teams working across time zones and regions, where coordination is critical, and simplicity is essential. One example is a UK-based healthcare nonprofit focused on improving the diagnosis and management of chronic diseases in primary care. With a globally distributed team, they needed a simple way to stay coordinated without adding operational overhead. Klynke helps them track time consistently and collaborate more effectively allowing them to stay focused on improving patient outcomes. Another example is a U.S.-based healthcare provider with a national network of therapists and contractors. Time tracking across multiple time zones was a challenge, especially with compliance requirements. By integrating Klynke into their Microsoft 365 tools, they’ve streamlined operations and reduced administrative complexity. App Security: Building securely on the Microsoft cloud [JR]: Tell us about your approach to app security. What inspired your focus on building securely on the Microsoft cloud? [AS]: Security has always been front and center for us—it’s not a checkbox, it’s a mindset. From the beginning, we knew our app had to operate securely within our customers’ Microsoft 365 environments. That’s why we chose to build on Microsoft’s cloud. It offers powerful tools like Azure Active Directory and Microsoft Graph that make secure development not just possible, but practical. Our goal is simple: to give customers a solution they can trust—one that’s built on a foundation of compliance, data protection, and transparency. We’re proud that security is baked into every layer of our product. It’s not something we add on—it’s something we architected for from the start. [JR]: Can you describe the security features of your application(s) available on the marketplace? How do they work? [AS]: Klynke Time Management is built using Microsoft’s platform-as-a-service (PaaS) model, which means we benefit from constant security updates and enhancements from Microsoft. Key security features include: Azure Active Directory integration for secure authentication and access control Microsoft Graph API for secure data interactions within Microsoft 365 Zero data duplication—Klynke operates inside your Microsoft 365 environment, so your data stays where it belongs The result? A time management solution that’s secure by design and always evolving. [JR]: What Microsoft cloud security products did you use in your app development? What value is this enabling with your customers? [AS]: We rely on Azure Active Directory to handle secure identity and access management. It ensures that only authorized users can access sensitive time-tracking data. Because we’ve built on Microsoft’s cloud, we’re also aligned with enterprise-grade security standards out of the box, something our customers deeply value, especially in regulated industries. [JR]: What were some of the challenges you encountered while building securely on the Microsoft Cloud, and how did you overcome them? [AS]: Our primary challenge was ensuring seamless integration with Microsoft 365 without compromising security or performance. We encountered technical obstacles such as API throttling and latency. We addressed these by utilizing Microsoft's comprehensive documentation, tools like the Graph Explorer, and Azure DevOps best practices. These resources enabled us to fine-tune our implementation and ensure stability and performance. [JR]: What business outcomes/impact have you experienced as a result of building securely? [AS]: Building securely on the Microsoft cloud has allowed us to deeply integrate Klynke into the Microsoft 365 ecosystem. Our users benefit from working within familiar tools, and our secure-by-design approach has reinforced customer trust. Knowing their data remains within their own Microsoft 365 environment and complies with industry standards has been a key differentiator for our solution. [JR]: What security measures do you implement to protect sensitive customer data in your applications? [AS]: We do not transfer or store any customer data outside their Microsoft 365 environment. All data remains under the customer’s control and is managed according to their own security and compliance policies. This architecture ensures that the customer retains full ownership and oversight of their information. [JR]: How do you ensure the security of third-party integrations and APIs used in your applications? [AS]: We rely exclusively on Microsoft Graph API, protected by Azure Active Directory, and managed entirely by the customer’s global IT administrator. To access the directory securely, we use the Microsoft Authentication Library (MSAL), which is developed by Microsoft to meet the highest standards of security. [JR]: Can you share any best practices for securing applications during the development lifecycle on the Microsoft Cloud, or advice for partners who are just starting their app security journey? [AS]: Our experience would suggest Adopt Azure Active Directory as the foundation for authentication. Use MSAL for secure and scalable access to AD resources. Design for multi-tenant environments from the start. Architect your solution to avoid moving data from the customer's environment—leaving data ownership and security within their domain. Publishing transactable offers [JR]: What business outcomes have you experienced as a result of having a transactable offer on the marketplace? [AS]: Having a transactable offer on the Microsoft commercial marketplace has meaningfully streamlined our sales process. Customers can now try, buy, and deploy Klynke Time Management with just a few clicks, all within the familiar Microsoft environment. This level of accessibility has helped accelerate adoption, broaden our reach, and improve conversion rates. Since making Klynke transactable, we’ve expanded from serving customers in a single country to supporting users across eight countries, spanning four continents. One customer, based in the U.K., manages a globally distributed team that extends into Asia—highlighting how Klynke’s deep integration with Microsoft 365 makes it easy to coordinate across time zones and regions. The marketplace has played a key role in enabling this kind of international scale with minimal friction. [JR]: How has the ability to transact directly on the marketplace influenced your sales strategy and customer interactions? [AS]: Being able to transact directly in the marketplace has streamlined our sales approach, enabling customers to explore, purchase, and implement Klynke Time Management more efficiently. This ease of access has allowed us to reduce friction in the buying process, leading to quicker decisions and smoother customer interactions. It’s also helped us focus more on delivering value, as customers are empowered to manage their own journey with less reliance on traditional sales cycles. [JR]: Were there any challenges you encountered throughout the publication process? How did you overcome them? [AS]: Our biggest challenge was implementing the SaaS fulfilment APIs required for publishing on the Microsoft commercial marketplace. This task demanded more effort from our development team than we initially anticipated. However, we were pleasantly surprised by the level of quality testing Microsoft applied to our application. The feedback and support from Microsoft helped us refine and strengthen our solution, ultimately resulting in a better product for the marketplace.4 issues in large-scale unstructured data migrations and how Komprise in Azure Marketplace can help
In this guest blog post, Darren Cunningham, vice president of marketing at Komprise, discusses large-scale unstructured data migrations, common issues with using free tools to achieve them, how an analytics-first approach can help, and the benefits of Komprise in Azure Marketplace.Secure Active Directory service accounts with Silverfort's solution in Azure Marketplace
In this guest blog post from Azure Marketplace partner Silverfort, its Chief Strategy Officer, Ron Rasin, explains how his company helps enterprises prevent cyberattacks by finding, securing, and monitoring service accounts.Why most ISVs leave co-sell revenue on the table: what to expect in Episode 1 of Co-sell Coaching
Too many ISVs dive into co-sell expecting Microsoft sellers to drive deals for them right out of the gates. Spoiler alert: that’s not how it works. The good news is that success isn’t about luck – it’s about strategy. And we’re here to share how to build a strategy that drives real results. On April 2 nd , 2025, at 9:00AM PDT, Carve is teaming up with the Microsoft Marketplace team on a live Ask-me-Anything (AMA) session for the first episode in the new Co-sell Coaching Program, where we’ll break down the key ingredients for co-sell success. If you’ve ever wondered what high-performing ISVs are doing differently, then this session is for you. What You’ll Learn Unlock Faster Growth: Why you should prioritize co-selling Top ISVs are rooted in a strong why. They understand the specific value of a Microsoft co-sell partnership, which allows them to focus on the areas that matter most. Get Started the Right Way: How to create a co-sell strategy and get started Top ISVs align their objectives with Microsoft’s priorities. They know that they have to understand how to navigate the Microsoft ecosystem so they can position their offer in a way that will get Microsoft’s attention. Maximize Your Impact: How to prioritize deals and build your co-sell pipeline Top ISVs focus on the right deals. Knowing which deals to prioritize – and which to keep out – can make the difference between momentum and frustration. Engage Microsoft Sellers: What to expect and how to get their attention Top ISVs know how to engage Microsoft sellers. Sharing a deal and hoping it gets traction isn’t enough – you need to know what Microsoft sellers care about and build that into a repeatable process. Keep Winning: What to do after a co-sell win to build ongoing momentum Top ISVs turn their wins into ongoing success. They don’t treat co-sell as a one-time event, they leverage each win to strengthen their brand in the ecosystem, making future deals easier and faster to close. Why this Matters Co-selling with Microsoft isn’t just about getting listed on the Marketplace – it’s about growing your business. Knowing what works (and what doesn’t) can make the difference between spinning your wheels and building a partnership that drives consistent revenue. Carve has helped hundreds of ISVs build winning co-sell strategies by focusing on what moves the needle. Their mission is to make Microsoft partnerships simple and valuable – and they are excited to bring their knowledge to you during this session. Don’t miss this rare opportunity to ask experts your toughest co-sell questions live - Register now!Customer engagement can be revolutionized with Microsoft Teams and Solgari in Azure Marketplace
In this guest blog post, Paul Mason, Chief Commercial Officer at Solgari, considers the customer service landscape and how innovation, such as Solgari's app in Azure Marketplace, can enable better outcomes for organizations and their customers.Modern capital market woes & real-time data’s power via kdb Insights Enterprise in Azure Marketplace
In this guest blog post, Gianna Bajalia, Product Marketing Manager at KX, discusses how kdb Insights Enterprise and Microsoft Azure help capital market firms optimize execution, manage risk proactively, and ensure regulatory compliance while staying ahead of the competition. KX’s real-time streaming analytics engine, kdb Insights Enterprise, is available in Azure Marketplace.Building secure multi-tenant applications with Microsoft Entra ID: A guide for ISVs
In today's rapidly evolving digital landscape, Independent Software Vendors (ISVs) face the significant challenge of developing secure, multi-tenant applications that seamlessly integrate with their customers' existing infrastructure. Microsoft Entra ID offers a robust solution for managing user identities, providing ISVs with tools to enhance security and streamline the user authentication process. In this blog post, we'll explore key security strategies for ISVs and provide additional resources to help you get started. Context As the demand for SaaS applications grows, ISVs must ensure their applications are not only functional but also secure. Multi-tenant applications, which serve multiple customers from a single instance, present unique security challenges. One of the primary concerns is managing user identities securely across different tenants. Microsoft Entra ID addresses these challenges by offering a comprehensive identity management platform that simplifies authentication and authorization while enhancing security. Figure 1 – Single Sign On for seamless user experience Key Security Strategies for ISVs Utilize Microsoft Entra ID for Identity Management Microsoft Entra ID provides a secure, scalable identity management solution that handles user authentication, authorization, and access management. By leveraging Entra ID, ISVs can avoid the complexities and risks associated with building their own identity systems. Adopt Standard Protocols A well-maintained library like MSAL should be the first choice instead of implementing a protocol. Microsoft Entra ID supports industry-standard protocols like OAuth 2.0, OpenID Connect, and SAML, which facilitate secure authentication and authorization. As the last and most expensive choice, ISVs can implement a protocol but must ensure they stay up to date with the protocol. Design for Data Separation In a multi-tenant environment, it is crucial to maintain data separation between tenants to prevent unauthorized access. ISVs should implement robust authorization models and leverage Entra ID's capabilities to ensure data integrity and confidentiality. Become a Verified App Publisher To build trust with customers, ISVs can become verified app publishers. This process involves joining the Microsoft AI Cloud Partner Program and undergoing a vetting process, assuring customers of the application's authenticity and security. Take action: Set up your multitenant identity today For ISVs looking to deepen their understanding of Microsoft Entra ID and its capabilities, here are some valuable resources: Microsoft Entra ID Documentation – Explore comprehensive guides and tutorials on implementing Entra ID in your applications. Microsoft Identity Platform Developer Guide – Learn how to integrate authentication and authorization into applications. aka.ms/UpcomingIDLOBDev - Curated content for Microsoft Identity platform training workshops By adopting these strategies and utilizing the resources provided, ISVs can build secure, scalable, and efficient multi-tenant applications that meet the growing demands of their customers. Embracing Microsoft Entra ID not only enhances security but also simplifies the development process, allowing ISVs to focus on delivering innovative solutions. Want to learn more: 📅 Join our ISV Security sessions to stay updated on the latest best practices 🔗 Subscribe to Azure Security Updates for continuous learning 📞 Connect with your Microsoft account representative for tailored security guidance Let’s work together to build a more secure digital future. 🚀
