As an essential tool for leader and employee communications at many organizations, and backed by the power of Copilot, Engage can help you reimagine communications and employee engagement. It can give you the AI-powered tools and deep analytics you need to know not just who saw your message, but how they felt about it, the conversations you started, the minds you changed, and the business outcomes you improved.

Download the presentation slides at aka.ms/Masterclass/Week3Slides

Overview of the session

In Week 3 of our Monday Masterclass series for corporate communicators, we will explore the essentials of effective corporate communications, impactful campaigns, and leadership engagement.

Learn how to:

• think beyond the boundaries of traditional internal communications and apply lessons from external communications
• humanize and personalize storytelling, and leverage multiple formats including video and images to create compelling content that engages today’s workforce
• amplify messaging through leaders and influencers in a new “cascade”
• redefine what “channels” mean, reaching people across all the apps where they work and recalibrating how, where and when audiences receive communications to minimize costly distraction from the flow of their work
• activate employees toward shared objectives with events and social campaigns
• and apply AI and insights including sentiment to scale creativity and effectiveness

Leave with a plan for how you can use Microsoft technology to achieve your comms, business objectives, and cultural moments.

Resources:

Corp Comms role

Learn the value of the corporate communications role, how to assign in admin center, and which capabilities it enables

• Assign Corpporate Communication Roles in Viva Engage

Leadership Communications 

Get the most out of your communications by amplifying leader voices

• Identify leaders
• Audience
• Leadership Corner

Scale through Delegates

• Storyline announcements

Campaigns and AMAs

Learn how to use campaigns to engage employees through targeted initiatives, and get the most out of leader AMAs with real-time Q&A.

• Campaigns in Viva Engage
• Setting up campaigns
• Community Campaigns
• Ask me Anything Events

Draft and schedule posts

Be productive through drafts and scheduling posts ahead of time

• Schedule posts, articles and announcements

Creating and boosting content

Learn about foundational new capabilities to make your communications soar

• Post types – Discussion, Question, Praise, Poll, Article
• Featuring
• Pinning
• Tagging Topics

Copilot

Learn how to use Copilot in Viva Engage to streamline content creation and summarization

• Content creation and summarization

Moderation

Moderation tools in Viva Engage support effective forums where employees can trust the information shared and feel safe sharing their own experiences.

• Content moderation

Power of Analytics

See how analytics provide insights and data-driven decisions

• View and manage analytics

Amplify + Connections + Engage --> Newsletter scenario

Manage communications, cascade messages and engage your audiences wherever they are.

Join us in the Masterclass!

In this masterclass, you’ll be joined by product experts and communicators to gain insights into best practices and innovative approaches to enhance your communication efforts. Whether you're looking to refine your skills or explore new strategies and new technology, this masterclass will provide you with the tools and knowledge to succeed.

Want to join more of the upcoming Masterclass series?  Register here! Introducing Viva Engage Masterclass: Your Guide to the Viva Engage Essentials | Microsoft Community Hub